Once I have completed the initial work mentioned above, the real work begins. I start to do in-depth research of what it is your providing customers. This then allows me to identify the keywords that are going to convert the best for you.
Having regular social media posts for your business is an importing way to show potentials customers that you are an active business.
A big part of marketing is making use of existing data and existing customers. Email marketing campaigns are a great way to drive consistent traffic and awareness to your brand.
It is no good trying to attract customers to your business when you have no idea what they are looking for. SEO research is how you find out.